Athleta-Ed offers a Business of Sports undergraduate business curriculum in partnership with highly-ranked business schools and global leaders in sports (team owners and management, industry executives and current and former coaches and athletes). Athleta-Ed, with its Academic and Sports Partners, offers core business school courses with a sports focus. Examples include:

  • Accounting course taught with the balance sheet of a professional sports team
  • Financial Literacy course taught with examples of professional athletes
  • Finance course taught with a new stadium project

Who Should Consider Athleta-Ed Courses

Pro Athletes

Return to college to complete degree or learn about business, finance and philanthropy

College Athletes

Take courses that are of greater interest; prepare for life during and after athletic career

University Students

Develop an understanding of business through sports and develop skills for a career in the sports industry


Develop and understanding of the global sports industry for career and commercial opportunities

Academic Partners

Athleta-Ed partners with top-ranked business schools to offer its unique undergraduate business program to students at the business school partners’ universities as well as the broader higher education market interested in studying the global sports industry. Athleta-Ed launched its Pilot in Summer 2018 with the UCLA Anderson School of Management collaborating closely with the leadership team of the Center for MEMES (Management of Enterprise in Media, Entertainment & Sports).

Guest Lecturers for Pilot Course with UCLA Anderson

DeMaurice Smith
Executive Director, NFLPA
Charles Baker
Co-Chair of Sports Industry Group, O’Melveny & Myers
Leigh Steinberg
Founder, Steinberg Sports & Entertainment
Ned Colletti
Former MLB General Manager, Dodgers & Cubs
Akshay K. Khanna
Head of Partnerships for NFL, NBA & NHL, StubHub
Luc Robitaille
President, LA Kings

Pilot Course Snippets

Chuck speaking
Akshay speaking

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